Every company/brand website loves to say why their product/service/brand/etc. are great. They (hopefully) love to talk about all the problems they solve and who they serve. All of this is good, but the problem is that it doesn’t completely align with basic human psychology. Why? Simple: Telling someone why you may not be a good…
The post Why Your Website Must Have a “Who We Are Not A Good Fit For” Section appeared first on The Sales Lion by Marcus Sheridan.
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