Uber is preparing to launch a new on-demand staffing business ahead of its first initial public offering. Called Uber Works, the new business could show prospective investors that the company can be a strong and lucrative platform for on-demand services.
Uber is banking on the fact that their “on-demand” transportation model was a huge success. The company is also betting that its massive database of contractors can be utilized to serve as temporary staff, like security personnel, waiters, or cooks, for corporate functions and various events.
While Uber Works is targeting people who are not Uber drivers, there’s no denying that the program could also help the company retain its drivers, or “partners,” by providing them with an alternative means of making money.
Some of the ride-hailing company’s drivers are already moonlighting at Uber Eats, the company’s food delivery platform. Aside from the additional income, opting for a staffing job can also break the monotony of driving the whole day.
Sources have reported that the Uber Works project had an initial trial run in Los Angeles before being developed further in Chicago.
Uber is testing an “on-demand #labor” service “like #temp agency” in #Chicago and would offer on-demand #staffing for events and corporate functions. https://t.co/6PWhYxYsYP #recruiting #gigeconomy #gigwork
— Bob Lyons (@Bob_Lyons) October 18, 2018
There’s no word yet on when Uber Works would be formally launched. However, the company is said to have already started its recruitment drive. Job ads stating that a Chicago-based special projects team is looking for applicants that have a “strong interest in the on-demand labor space” have already been posted.
Uber Works will reportedly operate in the same vein as Freight and Uber Eats. The former connects shippers with the appropriate truckers. The latest “internal start-up” will fall under the office of Rachel Holt, the present head of Uber’s “new modalities” department. Holt’s division is in charge of the company’s multi-modal transportation drive. Aside from ride-sharing, the department is also expanding into scooters and bike sharing.
On-demand staffing is said to be among the numerous initiatives Holt’s division is studying. However, there’s no guarantee that Uber Works or any of these other projects will become the main business line.
[Featured image via YouTube]
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