Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform.
Via a blog post, the social media company stated that the move is aimed to reduce the distribution of fake news by disrupting the economic incentives to create them in the first place. It further stated that some Pages are buying Facebook ads to increase their audience base so they may distribute fake news more broadly.
.@facebook to block pages that repeatedly publish posts flagged as #FakeNews from buying ads. - https://t.co/6wDffoIarQ
— iProspect Edinburgh (@iProspectEDIN) August 31, 2017
Facebook already does not allow advertisers to run ad campaigns that link to fake stories. However, the most recent update of its site rules states that it will now penalize Pages that share fake news stories as well.
Based on Monday's announcement, it looks like Facebook might be lenient to first-time offenders especially if they inadvertently shared a fake story. According to the company, it will only block ad purchases of Pages that repeatedly share fake news or hoaxes. To determine if a story is true or not, Facebook has partnered with third-party fact-checkers to help them thresh out real news from the rest.
Facebook can now ID more potential hoaxes and direct them to 3rd-party fact checkers to reduce fake news https://t.co/n2EfolnOax #facebook pic.twitter.com/exNemsZ5XS
— Bob Turner (@IAmBobTurner) August 15, 2017
However, it does not mean that affected Pages will be blocked from purchasing FB ads forever. According to the same blog post, blocked Pages will become eligible to purchase ads once they stop sharing misleading stories. It did not say how long the block would last before a Page can purchase ads again.
Facebook has been under pressure to curb the spread of fake news on its platform after it was accused of enabling the spread of fake political news during the U.S. presidential elections. The company faced the same criticism in Europe when French voters were reported to have been bombarded with fake news during France’s presidential elections.
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