At Fortune‘s Most Powerful Women International Summit in London, Nicola Mendelsohn, VP EMEA at Facebook, predicted that the Facebook newsfeed will be all video in 5 years. "It will definitely be mobile. It will probably be all video," Mendelsohn said. "I just think if we look, we already are seeing a year on year decline in text. We're seeing a massive increase as I've said on both pictures and video. So yeah, if I was having a bet, I would say video, video, video."
"I think that's also because it helps us edit," added Mendelsohn. "You talk with your business about how this is an era of storytelling. The best way to tell stories in this world where so much information is coming at us actually is video. It commands so much more information in a much quicker period. So actually, the trends help us to digest more of the information in a quicker way."
Pattie Sellers, Assistant Managing Editor of Fortune Magazine who interviewed Mendelsohn remarked, "I don't want writers to go out of business though!" Mendelsohn had the perfect retort, "You have to write for the video!".
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